Tag Archives: social media

Twitter Vocab and Tips

Twitter Vocab and Tips

By Ann Chen Getting started on Twitter can be intimidating given all its nuanced vocabulary and culture. Yet, after this short introduction, you‘ll be ready to tweet away with confidence. Mentions (@): If you want to call out someone on Twitter by mentioning or replying to them, use the “@” symbol. The symbol automatically creates […]

Ask a Socia Media Guru – part II

  By Ann Chen This interview with Michelle Shangraw, senior vice president, retail banking director and social media coordinator with Mercantile Bank in Grand Rapids, Mich., is the second of two parts. Read the first part here. Q: What is Mercantile Bank’s most successful Facebook campaign? A: We were very happy with the success of […]

Ask a Social Media Guru – Part 1

The following is the first part of a two-part interview with Michelle Shangraw, senior vice president and retail banking director at Mercantile Bank in Grand Rapids, Mich. Q: Tell me a little bit about how Mercantile bank got started on Facebook. A: We started our Facebook page on March 8, 2009. It is a group […]

Measuring Facebook Beyond ‘Likes’

On Facebook, “Likes” are the first things your eyes see when you visit a page. Not surprisingly, then, increasing their number of Likes is both a priority for many users and a good measurement of their social media success. However, don’t put all your eggs in one Facebook basket. Likes are important for creating a […]

Drawing a Crowd (Facebook)

How three community banks are making a big impact and attracting fans on Facebook Facebook is an electronic bulletin board of ideas that updates as a streaming News Feed. In the last Social Media Matters column, I talked about Facebook basics and how to start engaging fans. In fact, one of the first questions that […]

Launching on Facebook

Getting up and running with the most well rounded of all social media sites By Ann Chen In the social media world, Facebook is considered the big man on campus and an all-around workhorse communication tool. You can share links, post videos, ask questions, share news and create custom information on tabs through the site. […]

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