Surveys & Polls articles

The Ledger: AI-driven marketing

From the back office to the front line, banks are finding use cases for artificial intelligence and machine learning technology. But what about marketing? A Financial Brand report shows that banks are just beginning to dip their toes in AI-driven marketing.

state of digital 2020 infographic

The Ledger: The state of digital

A 2020 snapshot of digital adoption from Hootsuite shows that Americans increasingly prefer to use smartphones and other digital tools to make purchases, consume media and more.

satisfied customers infographic

The Ledger: Satisfied bank customers

Leaving your customers feeling satisfied is no easy task. But banks are doing it. A national consumer index rates banks, especially community banks, as having more satisfied customers than credit unions and other financial organizations.