What you need to know about digital issuance

Instant issue cards are becoming more common at financial institutions, as they can maximize card usage and even attract customers. But another option, digital issuance, combines that speed with increasingly popular digital services.

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Why contactless payments are here to stay

Americans were already headed toward greater adoption of contactless payments when COVID-19 changed the way they shop. Now, data shows that contactless payments will be a new normal for many, even after the pandemic. For community banks, it’s time to get ahead of the trend.

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Improve your next marketing campaign with data

Using data from your community bank, an ad campaign or public sources allows your marketing efforts to find potential or existing customers who’ve already shown interest in your brand.

Why it pays to offer cross-border payments

Offering cross-border payments used to have a high barrier of entry, but thanks to new technology and increasing revenue opportunities, they may be an untapped growth opportunity for enterprising community banks.

How banks can use influencer marketing

Influencer marketing has become far more than just a way to sell overpriced products on social media. Now it’s a well-established tool for building brand awareness, boosting sales and more. Here’s what community banks and marketing experts say about this growing industry.

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Is it time for a vendor management platform?

As community bankers, wearing several hats is just part of the job. But, with community banks having more vendor relationships than ever, when is vendor management a task better outsourced to a third-party system? Here are questions to ask yourself.

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Why your loyalty program may need a revamp

Traditional loyalty program benefits like travel and dining out don’t seem so appealing in the era of COVID-19. Some community banks are rethinking the kinds of rewards that will convince customers to stick around.

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The case for why businesses need faster payments

While the data shows that businesses still largely rely on traditional payment methods, many financial professionals believe faster payments boast huge benefits to business customers. Here’s how businesses could put them to good use.

Donald Hawkins

Looking at fintechs? Here’s how to partner better

Navigating a new vendor relationship isn’t always easy, but what if the company is a startup like many fintechs? Fortunately, the process for community banks looking to partner with or utilize fintechs is not too different than working with traditional vendors.

Christian Wagner, president of Penn Investment Advisors

Is a robo-advisor right for your bank?

Robo-advisory can be a cost-effective way for banks to enhance their wealth management and investing services. Community banks and vendors say that, with proper planning, these partnerships can generate noninterest income and bolster customer loyalty while maintaining high-touch service.