Instant issue cards are becoming more common at financial institutions, as they can maximize card usage and even attract customers. But another option, digital issuance, combines that speed with increasingly popular digital services.
Americans were already headed toward greater adoption of contactless payments when COVID-19 changed the way they shop. Now, data shows that contactless payments will be a new normal for many, even after the pandemic. For community banks, it’s time to get ahead of the trend.
Offering cross-border payments used to have a high barrier of entry, but thanks to new technology and increasing revenue opportunities, they may be an untapped growth opportunity for enterprising community banks.
Influencer marketing has become far more than just a way to sell overpriced products on social media. Now it’s a well-established tool for building brand awareness, boosting sales and more. Here’s what community banks and marketing experts say about this growing industry.
Traditional loyalty program benefits like travel and dining out don’t seem so appealing in the era of COVID-19. Some community banks are rethinking the kinds of rewards that will convince customers to stick around.
While the data shows that businesses still largely rely on traditional payment methods, many financial professionals believe faster payments boast huge benefits to business customers. Here’s how businesses could put them to good use.