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Paid social media’s place in your marketing strategy

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started.

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How to respond to buy now, pay later

Consumers are increasingly interested in buy now, pay later products, which are cutting into credit card usage. Here’s what community banks need to know about these products and how they can take advantage of this model.

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Trust and tax services: Worth offering?

To satisfy the banking needs of some commercial and high-net-worth clients, some community banks provide trust and tax strategy services. These banks report that specialized services are a way to deepen their already close customer relationships.

Inside the evolving roles of community bank tellers

Today’s tellers meet very different customer needs than they did just a decade ago. In the wake of trends like falling in-branch transactions and the rise of digital services, some community banks are filling the gap by retooling tellers with an array of new titles and skills.

4 tips for better vendor management

Community banks use dozens or even hundreds of vendors—making it critical that they have an efficient way to stay compliant, track performance and more. Some banks are using a combination of software and internal personnel and systems to do just that.

The race for faster payments is here

It only took a few years for the U.S. payments space to see the development of game-changing faster payments technologies, and consumers are taking notice. Experts say the time is now for community banks to prepare for a future where these speedier transactions are the new normal.

Why community banks form charitable foundations

Supporting local causes and charities is a core differentiator of community banks. To that end, some community banks have elected to form foundations to be lasting stewards of their charitable contributions.

Banker Q&A

Q&A: Investment advisory and brokerage

Many community banks don’t offer their customers investment advice or brokerage services but contracting with a third party could bring opportunities to deepen relationships with existing customers.

Meet 2021’s ThinkTECH Accelerator finalists

Starting in 2018, ICBA’s ThinkTECH Accelerator has helped create a new ecosystem of community bank-friendly fintechs through a rigorous incubator boot camp involving hundreds of community bankers serving as mentors. Read on to learn about this year’s fintech cohort and their diverse mix of lending, cybersecurity and other solutions.