Solar pannels

Niche lending ideas: Green products and services

Community banks have always thrived in niche markets, and lending in new spaces is just one of the many ways they serve businesses and individuals in their communities. As the market for “green” products and services evolves, we asked community bankers for their ideas about how to serve this niche.

Tote bag with Tioga State Bank logo

Build your community bank’s brand with swag

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines.

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How to collect positive customer reviews

When customers look up businesses online, reviews are one of the first things they see. These community bankers share how they collect positive reviews, and how to respond to negative ones.

Kathy Strasser of IncredibleBank

Can fintechs enhance your bank’s marketing campaign?

Customized, well-thought-out interactions—especially in the online banking space—are integral to wooing new customers and retaining existing ones. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process.

6 smart marketing moves for 2023

When it comes to customer acquisition tactics, it’s never too early to start thinking about next year’s budget. Here, experts give their take on the trends that can freshen up your community bank’s marketing plan as you strive to engage with new and existing customers.

Marianne Markowitz, president and CEO, First Womens Bank

First Women’s Bank tackles small business inequity

Dismayed at the lack of business ownership opportunities and advancement afforded to entrepreneurial women, Marianne Markowitz spearheaded a consortium to form a women-founded, women-owned and women-led de novo in search of a national solution.

The benefits of micro-lending programs

Despite the large number of PPP loans distributed to small businesses, funding didn’t always reach those who needed it the most. These community banks are working to fix that through microlending programs.