Why your loyalty program may need a revamp Dec 01st 2020 12:12am on Focus, General, Industry Insight, Marketing & Sales, Operations & Management, Products & Services, Retail Why your loyalty program may need a revamp Dec 01st 2020 12:12am on Focus, General, Industry Insight, Marketing & Sales, Operations & Management, Products & Services, Retail Traditional loyalty program benefits like travel and dining out don’t seem so appealing in the era of COVID-19. Some community banks are rethinking the kinds of rewards that will convince customers to stick around.
Get a Seat at the Strategy Table: 4 Questions for Marketers to Answer with Data May 01st 2018 12:05am on Marketing & Sales, Operations & Management, Sponsored, Sponsored Content SPONSORED | Marketers need data — real numbers to support their efforts to attract the right prospects, keep the right account holders and grow the institution’s bottom line. What’s standing in the way?
2016 IB Social Media Leaders Sep 01st 2016 08:09am on Banks, General, Industry Insight, Marketing & Sales, Operations & Management Congratulations to the Top 2016 IB Social Media Leaders Independent Banker® magazine recognizes three community banks who have conducted creative, engaging and impactful social media campaigns. This year’s panel of judges evaluated social media campaigns submitted from several community banks across the country before selecting those that received final recognition. The panel of judges include: […]
Are Rewards Programs a Requirement? Aug 09th 2016 12:08pm on General, Marketing & Sales, Operations & Management, Retail, Sponsored, Sponsored Content SPONSORED | Mindful of both consumer dissatisfaction and interest in rewards, more banks than ever before are offering rewards
Feeding the Media: Are You Satisfying Their New Appetite? Sep 14th 2015 08:09am on Exclusives, General, Marketing, Marketing & Sales, Operations & Management, Sponsored SPONSORED | Expanding business and reputation through your local media
The Science of Nice Feb 17th 2015 12:02am on General, Marketing & Sales, Operations & Management, Sponsored Content Community bank director Jay Freeman touts ‘behavioral economics’ to fully understand and expand retail relationships
Virginia Community Banker: LinkedIn Has Business Development Potential Nov 14th 2014 12:11am on Focus, General, Marketing & Sales, Operations & Management, Social Media Matters, Sponsored Content Tips for Using LinkedIn
Right-Sized Communications Nov 14th 2014 12:11am on General, Marketing & Sales, Operations & Management, slide, Sponsored Content Thinking ‘mobile’ for customer emails will ensure the message gets through
The Future of Loyalty Aug 14th 2014 12:08am on General, Marketing & Sales, Operations & Management, slide
New Market Dance Jun 25th 2014 12:06am on Marketing & Sales, Operations & Management, Viewpoints, Web Exclusives It’s the age of the customer—are you ready?
