FNB Community Bank marketing manager and assistant vice president Julie Waddle

FNB Community Bank is conquering TikTok

FNB Community Bank’s investment in social media has paid off. Marketing manager and assistant vice president Julie Waddle has excelled at making fun and informative videos that engage the bank’s customers and occasionally reach a viral audience of millions.

How to build up your Gen Z customer base

Generation Z represents one in four Americans today, and they’re looking for their bank. To attract this new generation of potential customers, community banks must understand what banking means to them and how to meet their financial needs.

Stephen Gordon

De novos in the time of COVID

The 2008 financial crisis kept the number of de novos low for years, but that trend has started to reverse. Then, the pandemic happened. Today, de novos and beginner banks report that they’ve faced a unique set of challenges—and opportunities—while launching their financial institutions.

2021’s Best Community Banks to Work For

Premium benefits packages, professional development and TLC during the pandemic—this year’s winners do everything in their power to keep their community bankers happy and fulfilled. We asked both leaders and staffers to tell us what makes their community banks stand out as employers.

Inside the evolving roles of community bank tellers

Today’s tellers meet very different customer needs than they did just a decade ago. In the wake of trends like falling in-branch transactions and the rise of digital services, some community banks are filling the gap by retooling tellers with an array of new titles and skills.

4 tips for better vendor management

Community banks use dozens or even hundreds of vendors—making it critical that they have an efficient way to stay compliant, track performance and more. Some banks are using a combination of software and internal personnel and systems to do just that.