Crowd of customers illustration

How to get and keep new customers

Customers have more choices than ever about where and how to do their banking. Community banks must find the right ways to engage them if they want to win and retain their loyalty. Here are the strategies that are working for several community banks. By Robert Lerose • Illustrations by Priya Mistry Thanks to new […]

Member Benefits: Meeting you where you are

Many community banks join ICBA after a conversation with a membership relationship officer. These six individuals tour the country to meet with community bankers like you in order to maximize your membership and better your balance sheet.