Membership articles

The Image Boom

The Image Boom

Social media professor William Ward of Syracuse University has tracked the evolution of electronic communications. First, blog posts arose as the earliest forms of social media communication. Later, blogs shortened to Facebook updates and Tumblr posts, which shrunk further to 140-character Tweets. Today, pictures posted to Instagram or Pinterest have become the most shared currency […]

10 Twitter Minutes a Day

Like most community bankers, you’re busy—I get it. But spending just 10 minutes a day on Twitter can dramatically expand your network and deepen existing relationships. Here’s how to get started: Follow interesting people: Spend a couple minutes a day perusing Twitter, searching for interesting people to follow. You can easily find suggestions via the […]

Measuring Facebook Beyond ‘Likes’

On Facebook, “Likes” are the first things your eyes see when you visit a page. Not surprisingly, then, increasing their number of Likes is both a priority for many users and a good measurement of their social media success. However, don’t put all your eggs in one Facebook basket. Likes are important for creating a […]

Facebook Faux Pas

Four Ways to Turn Fans Off on Facebook 1. It’s not Youbook: Talking about your community bank and its products sounds like a great idea, but if every Facebook post is a self-promotion, then fans will quickly grow tired. Instead, try to be a source of good information and have some fun every once in […]

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