Membership articles

Could geolocation marketing hit the spot?

Could geolocation marketing hit the spot?

Community banks can use geofencing to tailor their marketing efforts to specific audiences. Through targeted campaigns, bankers can find new customers or deepen their relationships with existing customers. By Katie Kuehner-Hebert It’s a bank marketer’s dream: getting the right message to the right person at the right time, says Jana Jurukovska, ICBA’s vice president of […]

Mark your calendars for these 2020 ICBA events

The new year is fast approaching, so it’s time to mark your calendars and save the dates for these events, each tailored for community bankers like you. Visit icba.org/events for the latest details and to register for ICBA events. ICBA ThinkTECH Accelerator Boot Camp kickoff When: Jan. 8, 2020 Where: Little Rock, Ark. The second […]

How you can combat elder financial abuse

The financial exploitation of seniors is a nationwide problem, but experts say community banks are in a key position to thwart this type of fraud. They recommend banks train staff to spot red flags and report suspicious activity to authorities. By Beth Mattson-Teig Community banks are finding themselves fighting on the front lines of a […]

How one community bank came to its town’s rescue

Campbell County Bank in Herreid, S.D., saved its community’s grocery store from closure by buying and renovating the business in order to prepare it for its next owners. By Hannah Merritt For rural communities, the loss of a business has devastating effects. This is exactly what Herreid, S.D., faced in 2018 when the town grocery […]

Community banks are matching customers with bankers

As technology brings more opportunities for personalization, customer expectations are changing. Today, some community banks are enhancing their relationship banking models by letting customers choose their own personal bankers. By Katie Kuehner-Hebert These days, many people opt to bank digitally instead of going into branches. But that doesn’t mean their experience has to be impersonal. This […]

Photos: 2019’s LEAD FWD Summit

Helping future leaders flourish This year’s ICBA LEAD FWD Summit saw community bankers come together to glean insights from experts on the big issues facing the community banking industry. The conference, held Sept. 16–17 in New Orleans, isn’t a listen-only event. Over two days, attendees experience fast-paced workshops, unique networking opportunities, whiteboarding sessions with industry leaders […]

Libra: What it means for community banks

When the social media titan announced that it is developing its own cryptocurrency, it shook the financial industry. But what is Facebook planning? How is Libra structured differently than the thousands of previous cryptos? And what are policymakers saying about Facebook’s plan to expand into currency? By Colleen Morrison With 2.41 billion monthly active users, […]

Bankers Trust connects with customers through education

Bankers Trust in Iowa, Nebraska and Arizona has developed a hub of resources and banking know-how for its customers. The web platform, dubbed the Education Center, is designed to clearly break down financial concepts—and strengthen relationships in the process. By Eric Best Name: Bankers Trust Assets: $4.5 billion Location: Des Moines, Iowa When customers had questions, […]

The community bank where people come together

Community State Bank is a gathering place for its small Wisconsin town in part because its main office doubles as a cafe staffed by students of a local college. The partnership supports the group of student-employees, local coffee lovers and the community bank. By William Atkinson Shepherds Community Cafe is a partnership between $395 million-asset Community […]

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