Marketing articles

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How to get and keep new customers

How to get and keep new customers

Customers have more choices than ever about where and how to do their banking. Community banks must find the right ways to engage them if they want to win and retain their loyalty. Here are the strategies that are working for several community banks. By Robert Lerose • Illustrations by Priya Mistry Thanks to new […]

Social bankers

Social media tips from your peers

A group of community bank marketers scattered across the country are connecting online to figure out how to best answer their social media-related conundrums. By Beth Mattson-Teig “How do I create more engaging social media content?” “How frequently should I post?” “Do I have to worry about our bank’s tweets or posts creating regulatory issues?” […]

Heart illustration

How your bank can build a brand with purpose

By definition, community banks do good work in their communities. Whether it’s donating to charities or having staff volunteer, community banks find outlets for giving back. But today’s customers expect more from businesses. They want businesses to be actively engaged in social issues, too. Here’s how several community banks are making their missions part of […]

Andrew E. Silsby and Craig Garofalo

Kennebec Savings Bank’s recruitment tool

Back in the mid-1990s, Kennebec Savings Bank in Augusta, Maine, started recruiting interns during the summer when its primary source of loans—homebuyers—was busy. The program is now a significant recruiting tool that’s responsible for attracting one in every 10 of its employees. By William Atkinson Name: Kennebec Savings Bank Assets: $1.1 billion Location: Augusta, Maine kennebecsavings.bank […]

How to market your community bank in 2020

In the new year, make a resolution to amplify your community bank’s voice. ICBA has the resources to help, provided exclusively to members at no cost. A new year brings new opportunities to share your story with your community. With more platforms than ever before to get your message out there, ICBA offers tips for […]

Could geolocation marketing hit the spot?

Community banks can use geofencing to tailor their marketing efforts to specific audiences. Through targeted campaigns, bankers can find new customers or deepen their relationships with existing customers. By Katie Kuehner-Hebert It’s a bank marketer’s dream: getting the right message to the right person at the right time, says Jana Jurukovska, ICBA’s vice president of […]

Community banks are matching customers with bankers

As technology brings more opportunities for personalization, customer expectations are changing. Today, some community banks are enhancing their relationship banking models by letting customers choose their own personal bankers. By Katie Kuehner-Hebert These days, many people opt to bank digitally instead of going into branches. But that doesn’t mean their experience has to be impersonal. This […]

Make LinkedIn work for your community bank

LinkedIn isn’t just for finding jobs anymore. Community banks can use the platform to make human connections with customers and other businesses. By Erin Anderson Many companies are just waking up to the possibilities that a strong LinkedIn presence can unlock for their brand. For community banks, experts say LinkedIn offers exciting opportunities for strengthening […]

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