Marketing articles

Community banks are matching customers with bankers

Community banks are matching customers with bankers

As technology brings more opportunities for personalization, customer expectations are changing. Today, some community banks are enhancing their relationship banking models by letting customers choose their own personal bankers. By Katie Kuehner-Hebert These days, many people opt to bank digitally instead of going into branches. But that doesn’t mean their experience has to be impersonal. This […]

Make LinkedIn work for your community bank

LinkedIn isn’t just for finding jobs anymore. Community banks can use the platform to make human connections with customers and other businesses. By Erin Anderson Many companies are just waking up to the possibilities that a strong LinkedIn presence can unlock for their brand. For community banks, experts say LinkedIn offers exciting opportunities for strengthening […]

12 ways to prepare for your bank’s 15 minutes of fame

Making the most out of an interview or media appearance can bring added attention to your bank. Here are some expert tips for making sure your bank shines in the limelight. By Roshan McArthur Knowing how to handle the media has always been challenging, but today, with social media added into the mix, it has […]

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