Marketing articles

Mayor Lucas and Kelley Scanlon

The community bank broadcasting Kansas City

The community bank broadcasting Kansas City

Country Club Bank’s podcast, Banking on KC, shares highlights of its greater Kansas City, Mo., community, including insights from many of the community bank’s business customers and local leaders. By Rebecca Lubecki Name: Country Club Bank Assets: $1.5 billion Location: Kansas City, Mo. For those unfamiliar with the banking industry, it can be easy to […]

Pat Hickman standing in front of a Happy Bank Volkswagen Beetle

4 community banks with eye-catching names

These community banks know you never get a second chance to make a first impression. From Ergo Bank in Wisconsin to Happy State Bank in Texas, we uncover the roots of four banks’ eye-catching monikers—and offer tips for a successful rebranding. By Katie Kuehner-Hebert Community bankers know their bank’s name isn’t simply a name. Whether […]

Crowd of customers illustration

How to get and keep new customers

Customers have more choices than ever about where and how to do their banking. Community banks must find the right ways to engage them if they want to win and retain their loyalty. Here are the strategies that are working for several community banks. By Robert Lerose • Illustrations by Priya Mistry Thanks to new […]

Social bankers

Social media tips from your peers

A group of community bank marketers scattered across the country are connecting online to figure out how to best answer their social media-related conundrums. By Beth Mattson-Teig “How do I create more engaging social media content?” “How frequently should I post?” “Do I have to worry about our bank’s tweets or posts creating regulatory issues?” […]

Heart illustration

How your bank can build a brand with purpose

By definition, community banks do good work in their communities. Whether it’s donating to charities or having staff volunteer, community banks find outlets for giving back. But today’s customers expect more from businesses. They want businesses to be actively engaged in social issues, too. Here’s how several community banks are making their missions part of […]

Andrew E. Silsby and Craig Garofalo

Kennebec Savings Bank’s recruitment tool

Back in the mid-1990s, Kennebec Savings Bank in Augusta, Maine, started recruiting interns during the summer when its primary source of loans—homebuyers—was busy. The program is now a significant recruiting tool that’s responsible for attracting one in every 10 of its employees. By William Atkinson Name: Kennebec Savings Bank Assets: $1.1 billion Location: Augusta, Maine kennebecsavings.bank […]

How to market your community bank in 2020

In the new year, make a resolution to amplify your community bank’s voice. ICBA has the resources to help, provided exclusively to members at no cost. A new year brings new opportunities to share your story with your community. With more platforms than ever before to get your message out there, ICBA offers tips for […]

Could geolocation marketing hit the spot?

Community banks can use geofencing to tailor their marketing efforts to specific audiences. Through targeted campaigns, bankers can find new customers or deepen their relationships with existing customers. By Katie Kuehner-Hebert It’s a bank marketer’s dream: getting the right message to the right person at the right time, says Jana Jurukovska, ICBA’s vice president of […]

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