Marketing articles

How to market your community bank in 2020

How to market your community bank in 2020

In the new year, make a resolution to amplify your community bank’s voice. ICBA has the resources to help, provided exclusively to members at no cost. A new year brings new opportunities to share your story with your community. With more platforms than ever before to get your message out there, ICBA offers tips for […]

Could geolocation marketing hit the spot?

Community banks can use geofencing to tailor their marketing efforts to specific audiences. Through targeted campaigns, bankers can find new customers or deepen their relationships with existing customers. By Katie Kuehner-Hebert It’s a bank marketer’s dream: getting the right message to the right person at the right time, says Jana Jurukovska, ICBA’s vice president of […]

Community banks are matching customers with bankers

As technology brings more opportunities for personalization, customer expectations are changing. Today, some community banks are enhancing their relationship banking models by letting customers choose their own personal bankers. By Katie Kuehner-Hebert These days, many people opt to bank digitally instead of going into branches. But that doesn’t mean their experience has to be impersonal. This […]

Make LinkedIn work for your community bank

LinkedIn isn’t just for finding jobs anymore. Community banks can use the platform to make human connections with customers and other businesses. By Erin Anderson Many companies are just waking up to the possibilities that a strong LinkedIn presence can unlock for their brand. For community banks, experts say LinkedIn offers exciting opportunities for strengthening […]

12 ways to prepare for your bank’s 15 minutes of fame

Making the most out of an interview or media appearance can bring added attention to your bank. Here are some expert tips for making sure your bank shines in the limelight. By Roshan McArthur Knowing how to handle the media has always been challenging, but today, with social media added into the mix, it has […]

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