How to get and keep new customers Apr 01st 2020 12:04am on Marketing, Membership, Products/Services, slide How to get and keep new customers Apr 01st 2020 12:04am on Marketing, Membership, Products/Services, slide Customers have more choices than ever about where and how to do their banking. Community banks must find the right ways to engage them if they want to win and retain their loyalty. Here are the strategies that are working for several community banks. By Robert Lerose • Illustrations by Priya Mistry Thanks to new […]
Midland States Bank’s downtown transformation Apr 01st 2020 12:04am on Connections, Membership, Other Programs Midland States Bank continues to have a presence in the downtown of Effingham, Ill., because of a unique renovation that turned its former headquarters into lodging for employees. By William Atkinson When $6.1 billion-asset Midland States Bank in Effingham, Ill., moved its headquarters from the city’s downtown square after 137 years, it had some options […]
SEO: Boost your bank’s visibility with this tool Apr 01st 2020 12:04am on Focus, Marketing, Membership, Technology, Trends Search engine optimization, or SEO, helps people find your community bank’s website. Here are five ways you can help your bank rise up the search rankings. By Ed Avis When somebody is looking for a new bank, what is the first thing they do? They Google “bank near me” or something similar. If your bank […]
Photos: ICBA LIVE 2020 in Orlando Apr 01st 2020 12:04am on Conferences & Events, Connections, Membership A new decade of community banking comes into clear focus in Orlando At ICBA LIVE 2020 in Orlando, Fla., thousands of community bankers and their families came together to set a bold vision for the next decade for the industry. Through learning labs, energizing general sessions and networking events, community bankers took valuable experiences back […]
HarborOne Bank: A leader in financial education Mar 01st 2020 12:03am on Connections, Financial Literacy, Membership When it comes to financial education, HarborOne Bank goes beyond the basics. It meets the needs of its community through HarborOne U courses and small business loans. By Rebecca Lubecki Name: HarborOne Bank Assets: $4 billion Location: Brockton, Mass. What started as HarborOne Bank’s response to the mortgage crisis in 2007 and 2008 has grown into […]
Social media tips from your peers Mar 01st 2020 12:03am on Focus, Marketing, Membership A group of community bank marketers scattered across the country are connecting online to figure out how to best answer their social media-related conundrums. By Beth Mattson-Teig “How do I create more engaging social media content?” “How frequently should I post?” “Do I have to worry about our bank’s tweets or posts creating regulatory issues?” […]
Farmers Bank and Trust mentors the next generation Mar 01st 2020 12:03am on Connections, Membership, Other Programs Through a new ambassador program, Farmers Bank and Trust Company in Princeton, Ky., mentors local high school students through connections with employees and community service projects. By Judith Sears On the first Saturday after Labor Day, Princeton, Ky., celebrates the Black Patch Heritage Festival. The town of roughly 6,100 marks the festival, which the Princeton […]
How your bank can build a brand with purpose Mar 01st 2020 12:03am on General, Marketing, Membership, Operations & Management, slide By definition, community banks do good work in their communities. Whether it’s donating to charities or having staff volunteer, community banks find outlets for giving back. But today’s customers expect more from businesses. They want businesses to be actively engaged in social issues, too. Here’s how several community banks are making their missions part of […]
Diana Kander: Success takes more than a poker face Mar 01st 2020 12:03am on Conferences & Events, Industry Insight, Membership, People, slide Diana Kander likens business to poker. Success means staying curious, covering your blind spots and taking risks. The bestselling author and ICBA LIVE 2020 general session speaker says these are key strategies for innovating, problem-solving and future-proofing your community bank. By Eric Best Curious about what it takes to be a successful entrepreneur? Try watching […]
ICBA’s Wake Up campaign is gaining traction Mar 01st 2020 12:03am on Advocacy, Connections, Industry Insight, Membership, People The media and policymakers are hearing the call of ICBA’s Wake Up campaign on the credit union threat. The Wake Up campaign is opening the eyes of policymakers and regulators to the costly tax subsidies and risky practices of credit unions. Launched in October 2019, ICBA’s initiative is calling on Congress and the public to […]
