How banks can use influencer marketing Jan 01st 2021 12:01am on Focus, Marketing, Membership, Products & Services, Retail How banks can use influencer marketing Jan 01st 2021 12:01am on Focus, Marketing, Membership, Products & Services, Retail Influencer marketing has become far more than just a way to sell overpriced products on social media. Now it’s a well-established tool for building brand awareness, boosting sales and more. Here’s what community banks and marketing experts say about this growing industry.
Get ready for ICBA Connect Jan 01st 2021 12:01am on Commercial, Marketing, Membership, Operations & Management Over two electrifying days, ICBA Connect will energize your teams, connect them more deeply with your community bank and better prepare them for what’s ahead for the industry.
Member Benefits: ICBA updates BankLocally.org Dec 01st 2020 12:12am on Commercial, Connections, Marketing, Membership, Operations & Management ICBA’s relaunched Bank Locally landing page serves as a hub of resources, customer testimonials and other content for small business owners and entrepreneurs interested in making the switch to a local community bank. It’s another way ICBA is furthering its mission to create and promote an environment where community banks flourish.
How to optimize your next email campaign Nov 01st 2020 12:11am on Focus, Marketing, Membership Email is the cornerstone of many organizations’ marketing programs. Here’s how community banks can create engaging emails that customers will want to open, read and respond to.
Member Benefits: Train your staff with ICBA courses Nov 01st 2020 12:11am on Education, Membership ICBA’s online training library continues to grow, offering members and all their employees opportunities for training and development that are accessible wherever they are—at the bank, at home or on the go.
Grow your banking career virtually with ICBA Jul 31st 2020 12:07am on Advocacy, Connections, Membership While community bankers are not able to meet physically due to COVID-19, the moment creates new opportunities to connect virtually and grow professionally with fewer time and budget constraints.
Need digital payments guidance? Try this ICBA Bancard tool Jul 01st 2020 12:07am on Advocacy, Connections, Membership A free, interactive tool and guide from ICBA Bancard and Aite Group is helping community bankers to tailor their digital payments strategies to their customers’ needs. By Mary Yerkes Customer demand for digital payments continues to rise, and with it, the number of serious competitors contending for market share. Although community banks have long realized […]
The community bank broadcasting Kansas City Jun 01st 2020 12:06am on Connections, Marketing, Membership Country Club Bank’s podcast, Banking on KC, shares highlights of its greater Kansas City, Mo., community, including insights from many of the community bank’s business customers and local leaders. By Rebecca Lubecki Name: Country Club Bank Assets: $1.5 billion Location: Kansas City, Mo. For those unfamiliar with the banking industry, it can be easy to […]
Bar Harbor Bank & Trust goes casual for a cause Jun 01st 2020 12:06am on Connections, Membership, Other Programs Bar Harbor Bank & Trust is swapping donations for denim. Employees who donate through its Casual for a Cause program get to dress down at work, a simple act that has collectively generated thousands of dollars for local charities. By Eric Best Wearing jeans used to be a deal breaker at Bar Harbor Bank & […]
Kitsap Bank: Deeply rooted in community May 01st 2020 08:05am on Connections, Membership, Other Programs Kitsap Bank has been central to the communities it serves since its founding in 1908. Whether it’s financing fire departments or inspiring local entrepreneurs, the community bank is on a mission to “cause good.” By Judith Sears Name: Kitsap Bank Assets: $1.2 billion Location: Port Orchard, Wash. The first firetruck in Port Orchard, Wash., was […]
