Membership articles

Liberty Bank Minnesota’s community legacy

When Liberty Bank Minnesota outgrew its home and needed to build a new headquarters, leaders gave back to the community by donating the bank’s downtown building to a good cause. By William Atkinson Recently, Liberty Bank Minnesota in St. Cloud, Minn., opened a new headquarters outside of the central Minnesota city’s downtown. The two-story headquarters […]

ICBA LIVE speaker Alison Levine on reaching your peak

Alison Levine, a general session speaker at ICBA LIVE 2020, has dedicated her life to sharing the lessons she’s learned while reaching the tallest, and often most dangerous, points on the planet. By Eric Best Near the top of Mount Everest, a single step requires at least five breaths. The desolate peak’s freezing temperatures—even in the […]

How to market your community bank in 2020

In the new year, make a resolution to amplify your community bank’s voice. ICBA has the resources to help, provided exclusively to members at no cost. A new year brings new opportunities to share your story with your community. With more platforms than ever before to get your message out there, ICBA offers tips for […]

Could geolocation marketing hit the spot?

Community banks can use geofencing to tailor their marketing efforts to specific audiences. Through targeted campaigns, bankers can find new customers or deepen their relationships with existing customers. By Katie Kuehner-Hebert It’s a bank marketer’s dream: getting the right message to the right person at the right time, says Jana Jurukovska, ICBA’s vice president of […]

Mark your calendars for these 2020 ICBA events

The new year is fast approaching, so it’s time to mark your calendars and save the dates for these events, each tailored for community bankers like you. Visit icba.org/events for the latest details and to register for ICBA events. ICBA ThinkTECH Accelerator Boot Camp kickoff When: Jan. 8, 2020 Where: Little Rock, Ark. The second […]

How you can combat elder financial abuse

The financial exploitation of seniors is a nationwide problem, but experts say community banks are in a key position to thwart this type of fraud. They recommend banks train staff to spot red flags and report suspicious activity to authorities. By Beth Mattson-Teig Community banks are finding themselves fighting on the front lines of a […]

How one community bank came to its town’s rescue

Campbell County Bank in Herreid, S.D., saved its community’s grocery store from closure by buying and renovating the business in order to prepare it for its next owners. By Hannah Merritt For rural communities, the loss of a business has devastating effects. This is exactly what Herreid, S.D., faced in 2018 when the town grocery […]

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