Membership articles

How banks can use influencer marketing

How banks can use influencer marketing

Influencer marketing has become far more than just a way to sell overpriced products on social media. Now it’s a well-established tool for building brand awareness, boosting sales and more. Here’s what community banks and marketing experts say about this growing industry.

illustration of payments

Need digital payments guidance? Try this ICBA Bancard tool

A free, interactive tool and guide from ICBA Bancard and Aite Group is helping community bankers to tailor their digital payments strategies to their customers’ needs. By Mary Yerkes Customer demand for digital payments continues to rise, and with it, the number of serious competitors contending for market share. Although community banks have long realized […]

Mayor Lucas and Kelley Scanlon

The community bank broadcasting Kansas City

Country Club Bank’s podcast, Banking on KC, shares highlights of its greater Kansas City, Mo., community, including insights from many of the community bank’s business customers and local leaders. By Rebecca Lubecki Name: Country Club Bank Assets: $1.5 billion Location: Kansas City, Mo. For those unfamiliar with the banking industry, it can be easy to […]

Bar Harbor employees presenting a large check

Bar Harbor Bank & Trust goes casual for a cause

Bar Harbor Bank & Trust is swapping donations for denim. Employees who donate through its Casual for a Cause program get to dress down at work, a simple act that has collectively generated thousands of dollars for local charities. By Eric Best Wearing jeans used to be a deal breaker at Bar Harbor Bank & […]

Kitsap Bank leaders

Kitsap Bank: Deeply rooted in community

Kitsap Bank has been central to the communities it serves since its founding in 1908. Whether it’s financing fire departments or inspiring local entrepreneurs, the community bank is on a mission to “cause good.” By Judith Sears Name: Kitsap Bank Assets: $1.2 billion Location: Port Orchard, Wash. The first firetruck in Port Orchard, Wash., was […]

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