3 business payments trends to watch

Mobile transactions. Multichannel experiences. Heightened data privacy awareness. As consumers’ changing preferences prompt community banks to deliver new technologies, here are some of the top trends to keep your eye on.

RPA: What is it and could it boost your productivity?

While artificial intelligence has made headlines for years with a promise of automating complex tasks throughout the bank, the lesser-known robotic process automation (RPA) could help community banks efficiently manage manual processes.

How community banks can use influencer marketing

Influencer marketing has become far more than just a way to sell overpriced products on social media. Now it’s a well-established tool for building brand awareness, boosting sales and more. Here’s what community banks and marketing experts say about this growing industry.

Christian Wagner, president of Penn Investment Advisors

Is a robo-advisor right for your bank?

Robo-advisory can be a cost-effective way for banks to enhance their wealth management and investing services. Community banks and vendors say that, with proper planning, these partnerships can generate noninterest income and bolster customer loyalty while maintaining high-touch service.

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How to grow your bank with a CRM platform

CRM, or customer relationship management, and marketing automation platforms have grown more efficient and less cost-prohibitive in recent years. Bankers that have put them in place say they can bring together data to find high-value customers and, ultimately, drive growth.

Employees of Bell Bank sitting on a car

How happy employees can drive success

It’s not quite rocket science, but experts say one reason why some organizations are successful is clear: They have highly satisfied employees.

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Need digital payments guidance? Try this ICBA Bancard tool

A free, interactive tool and guide from ICBA Bancard and Aite Group is helping community bankers to tailor their digital payments strategies to their customers’ needs. By Mary Yerkes Customer demand for digital payments continues to rise, and with it, the number of serious competitors contending for market share. Although community banks have long realized […]

classroom

Cybersecurity education planning

At a time when many customers worry about keeping their data secure, a cybersecurity education program offered at a community bank can be a way to play an active role in their financial well-being. Here’s how one community bank is drawing hundreds of people to its cybersecurity events. By Mary Yerkes Ask a group of […]

Credit cards illustration

What you need to know about instant issue cards

Luckily for the many community bankers who are considering instant issue cards this year, adoption of the service has never been easier thanks to new technology. But community banks should ensure best practices for protecting cardholders and staying compliant. By Mary Yerkes Many community bankers are looking to enhance their bank’s customer experience, and instant […]