Customer Understanding Deepens Relationships

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Horicon Bank has invested to provide frontline staff the tools to show that they and their bank understand customers’ financial stages, who they are, and that the bank has the right tools to serve them. As it grows, the bank’s leaders want to use personalized automation to maintain relationships, and deepen them further, to fuel continued growth. Christian Ruppe, VP of Digital Banking at Horicon Bank, has customer connection covered with support from Total Expert.

Listen to his interview to learn how.