In light of the Great Resignation, recruiting and retaining talent is more of a priority than ever. According to PwC’s 2021 Global Culture Survey, work culture not only served as a source of strength during the pandemic but also gave businesses a competitive advantage in their markets.
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Source: PwC Global Culture Survey 2021
Workplace culture is a growing priority among senior leadership
53%
2013
61%
2018
67%
2021
Organizations’ top 5 cultural priorities
- Retention and recruitment
- Digitization
- Innovation
- Health and safety
- Collaboration
Why?
Reason #1
A strong culture → organizational adaptability
Culture is a source of competitive advantage: 81%
Culture is an important topic on the leadership agenda: 86%
The way people act is consistent with what we say about culture: 85%
Our culture enables successful internal change initiative to happen: 88%
Reason #2
Companies with a distinctive culture are more likely to see business increases across the board compared with ones without
Revenue: +48%
Employee Satisfaction: +80%
Customer Satisfaction: +89%