Last year changed many Americans’ lifestyles, including how they spend their money. HootSuite’s annual review of U.S. digital and buying habits reveals how we’ve shifted our use of devices and what we use them to spend money on.
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Digital payments continue to rise
256M
people made digitally enabled transactions in 2020
$910.4B
was the total value of these transactions
15%
The year-over-year increase in the value of digitally enabled transactions
Share of web traffic by device
Mobile Phones
2019: 54%
2020: 47.4%
Laptops & desktop computers
2019: 41%
2020: 48.5%
Tablets
2019: 5%
2020: 4%
Other devices (video game consoles, etc.)
2019: 0.1%
2020: 0.1%
Changes in spending in 2020 by category
Fashion & beauty: 23.4% increase
Electronics & media 16.1% increase
Food & personal care: 32.7% increase
Furniture & appliances: 15.7% increase
Toys & hobbies: 16.1% increase
Digital music: 22.7% increase
Video games: 18.4% increase
Travel: 53.2% decrease