The Ledger: A digital shake-up

Last year changed many Americans’ lifestyles, including how they spend their money. HootSuite’s annual review of U.S. digital and buying habits reveals how we’ve shifted our use of devices and what we use them to spend money on.

Digital Buying Habits infographic
Source: HootSuite 2021 Global State of Digital Report

Click to enlarge


Digital payments continue to rise

256M

people made digitally enabled transactions in 2020

$910.4B

was the total value of these transactions

15%

The year-over-year increase in the value of digitally enabled transactions

Share of web traffic by device

Mobile Phones

2019: 54%

2020: 47.4%

Laptops & desktop computers

2019: 41%

2020: 48.5%

Tablets

2019: 5%

2020: 4%

Other devices (video game consoles, etc.)

2019: 0.1%

2020: 0.1%

Changes in spending in 2020 by category

Fashion & beauty: 23.4% increase

Electronics & media 16.1% increase

Food & personal care: 32.7% increase

Furniture & appliances: 15.7% increase

Toys & hobbies: 16.1% increase

Digital music: 22.7% increase

Video games: 18.4% increase

Travel: 53.2% decrease