The Ledger: AI-driven marketing

From the back office to the front line, banks are finding use cases for artificial intelligence and machine learning technology. But what about marketing? A Financial Brand report shows that banks are just beginning to dip their toes in AI-driven marketing.

Regardless of size, few financial institutions report they are adept at incorporating AI technology in marketing efforts.

Source: The Financial Brand’s Digital Banking Report Research, July 2020

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