Rebeca Romero Rainey: We resolve to support you

“Our resolution is to continue to bring you the very best support for your prosperity, growth and success in the new year.”

As we enter a new year, we’re filled with a sense of anticipation for everything that will unfold in the coming 12 months. We see a world full of potential, which is exactly what inspires us to set our New Year’s resolutions.

However, it takes hard work to hold onto those goals. Staying optimistic and committed in the face of day-to-day pressures and challenges takes tenacity and strength of character. But it’s worth it. A Harvard Medical School publication reported that long-lasting change is most possible when it’s self-motivated and rooted in positive thinking, according to experts who study behavior change. Lucky for us, community bankers know a thing or two about staying the course.

Where I’ll be this month

I’ll be kicking off the second iteration of our ThinkTECH Accelerator at the Venture Center in Little Rock, Ark.

We continue our work precisely because we know that when we set our sights on something, we achieve it. From successes in getting the Federal Reserve involved in real-time payments to our ongoing efforts to wake up Washington to credit union injustices, we are present, committed and confirmed in our efforts to level the playing field for community bankers.

We see this same degree of passion reflected in community bank plans. Unlike other institutions, community banks develop business strategies that place customers first. This focus enables community banks to maintain their true north amid continuous market changes.

Yet, community banks do not rest on their laurels; they continue to evolve. So, as your bank looks to set its annual business goals, think of ICBA as your partner. For example, if you are looking to establish or evolve your payments plan, the ICBA Bancard Digital Payments Strategy Tool and Guide offers a resource to provide direction. If you’d like to dive deeper into emerging topics in financial services, Community Banker University offers education on some of the year’s most pressing subjects. When it comes to innovation, our ThinkTECH Accelerator and ThinkTECH Network place a spotlight on fintechs that are providing products and services for community bankers. And to make a difference in regulation and legislation, our Be Heard grassroots action center offers the latest tools to make sure your voice is amplified.

As you peruse this issue of Independent Banker, I hope you’ll reflect on our future with pride and determination, taking note of this year’s opportunities. Our resolution is to continue to bring you the very best support for your prosperity, growth and success in the new year, and I’m looking forward to all we’ll accomplish in 2020.


Rebeca Romero Rainey President and CEO, ICBA
Connect with Rebeca @romerorainey

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