Executive Report: CSI Consumer Cybersecurity Poll

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Americans divulge their top cybersecurity concerns 

Breaking news stories of data breach after data breach prevail in every industry. Yet, consumers’ lives are spent increasingly and more dependently online via computer and mobile device.

Given this juxtaposition, it is not surprising that 92 percent of American consumers express concern for their cybersecurity in a recent survey of more than 2,000 U.S. adults age 18 and above, conducted online by global market research firm The Harris Poll on behalf of CSI. The survey’s major findings offer a snapshot into the substantial opportunity for customer education that awaits financial institutions, especially those with deep ties to their local communities:

Consumers’ Top Concerns

Top cybersecurity issues that worry consumers as related to their personal confidential information are identity theft (73 percent) and stolen credit or debit card information (72 percent), both of which directly relate to banking relationships and functions.

Should I Stay or Should I Go?

While 58 percent of consumers say they would leave their financial institution if it suffered a breach, 39 percent only somewhat agree, indicating they could be persuaded to stay by a well-executed incident response.

Poor Password Habits

Nearly one-fourth of consumers (24 percent) say it is okay to use the same password for online banking as for other accounts, a clear opportunity to educate consumers for their own benefit—and yours.

Have I Been Hacked?

Nearly 1 in 3 consumers (30 percent) do not know what to do if their personal confidential information is compromised, another key educational opportunity.

Debit vs. Credit Card Security

More than half of consumers (56 percent) believe a person’s payment information is more likely to be compromised when using a debit card versus a credit card, a glaring misperception that is ripe for correction.

For more information on this research, get the full
Cybersecurity Consumer Poll Executive Report. 

 

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