Around the Industry

Hogging the money—The $330 million-asset Poca Valley Bank in Walton, W.Va., has launched a student savings initiative called the Piggy Bank Exchange Program. Students receive a blue piggy bank and, once it’s full, deposit the money into a Student Savings account. They then receive a white pig, which they turn in for a pink pig once they’ve filled it. After they fill and return all three piggy banks and deposit the money into their Student Savings accounts, they receive a gift. “We take great pride in helping kids learn to save, and we look to increase our participation numbers as we roll out this program to more schools this fall,” says Kevin Jennings, VP/director of marketing for Poca Valley Bank. Turn to page 24 to read more about Poca Valley Bank.

ProfitStars profitability tool adds CECL component

The profitability-boosting ProfitStars Financial Performance Suite now includes a CECL component to help community banks achieve compliance ahead of the 2021 deadline. Community banks can use this component to compile and categorize historic loan data, while the Financial Performance Suite’s customer pricing module gives banks a more complete picture of their customer relationships.

“Banks that use the ProfitStars profitability and pricing solutions regularly have higher net margins and return on equity than their competition, achieving almost 10 basis points greater margins than industry averages,” says Ben Buehler, ICBA vice president of vendor relations.

Visit for more information on everything the suite offers, or contact your member relationship officer.

The Fed lays out the case for .BANK

A recent article from the Federal Reserve Bank of Philadelphia says the .BANK domain offers several security advantages over its .COM predecessor. Among them are limited eligibility, security checks and email authentication. As digital security breaches continue across the world, the .BANK option also appeals to community banks from a marketing perspective, offering customers peace of mind about the security of their money.

Deciding to migrate does require up-front costs, and it takes several months to make the full transition, but the long-term benefits for community banks may be well worth the short-term investment. Read the full Federal Reserve article at and learn more about .BANK at

“It’s important to [make] the lives of others a little easier and perhaps fuller, whether that is extending credit … or supporting programs in our communities.” programs in our communities.”
—Tom McGraw, First National Bank of Northern California.

Professional development

Don’t miss the 2017

The LEAD FWD Summit, from ICBA’s Community Banker University, is taking place Nov. 6-7 at the Hyatt Regency in St. Louis, Mo.

Events at the fifth-annual summit range from a simulated FDIC examination and whiteboarding sessions with experts to the Leadership-in-a-Box Collaboration Challenge—all designed to get participants thinking beyond the traditional boundaries of the banking industry. Leadership consultant and former NFL player Eric Boles will be the keynote speaker.

Attendees will earn 14.5 CPE credits. To learn more and to register for the event, visit