Congratulations to the Top 2016 IB Social Media Leaders
Independent Banker® magazine recognizes three community banks who have conducted creative, engaging and impactful social media campaigns. This year’s panel of judges evaluated social media campaigns submitted from several community banks across the country before selecting those that received final recognition. The panel of judges include: Jessica Wallace, former digital strategy/marketing engagement, ICBA; Sarah Elbert, executive editor of Delta Sky magazine; Carly Ferry, senior digital strategist, MSP-C; and Patrick Dix, vice president of public relations at SHAZAM Inc.
(listed in alphabetical order)
Branch Location: Ann Arbor, Mich.
Campaign: Sonic Lunch
Twitter handle: @bankofannarbor
Southeastern Michigan communities are clamoring to be a part of Bank of Ann Arbor’s seasonal concert campaign Sonic Lunch. Every Thursday, from the start of June to end of August, national touring bands and local favorites perform in downtown Ann Arbor, while each week a local restaurant is selected as the exclusive lunch provider. With the concert series being free to attend, an estimated 25,000 people show up each year. Sonic Lunch provides the bank a unique opportunity to cross-promote among its social media accounts and the various musical acts, lunch vendors and the separate Sonic Lunch digital channels it operates. Cross-promotion among the bank’s Twitter and Facebook accounts and the ones it maintains under the Sonic Lunch name amassed a total of 5.3 million impressions, many of which came from the 18- to 34-year-old demographic.
Branch Location: Champaign, Ill.
Campaign: Community Promise Month
Twitter handle: @BuseyEach
Each year for the past four years, Busey Bank has celebrated National Volunteer Month in April with a two-part campaign. For the first half of the month, the bank asked its followers to leave a comment on one of its posts with the name of a charity they wished to receive a $250 donation. With 65 nominations made, the bank began soliciting votes in the form of “likes” and ultimately received more than 3,100 votes. Busey Bank used the second half of the month to partner with six local food banks in a meal donation campaign it called Promise a Plate. For every new follower it received on Facebook, Twitter or Instagram, Busey Bank donated 30 meals; for every share or retweet, it donated 20 meals; and for every comment, the bank donated 10 meals. Altogether it donated 8,200 meals and earned 431 new followers, more than 1,000 post shares or retweets and hundreds of comments on its social media channels.
Branch Location: Stuart, Fla.
Campaign: Women Who Mean Business Month
Twitter handle: @SeacoastBankCom
In conjunction with a local business publication’s “Women Who Mean Business” annual awards ceremony, SeacoastBank created its own multifaceted celebration of businesswomen in the Orlando/West Palm Beach area. The month-long campaign in April was centered around several content pieces curated for its blog, The BankNote, and a first-of-its-kind live chat via Twitter featuring the bank’s executive vice president and small-business banking leader. To bolster the campaign’s reach, SeacoastBank targeted its ads toward women business owners, entrepreneurs, executives and up-and-comers on Facebook, LinkedIn and Twitter. Approximately 175,000 impressions were made and it earned 4,000 engagements with a $2,400 budget. The bank’s partner, the Orland Business Journal, said, “Seacoast’s social activation of the Women Who Mean Business event was the best we’ve ever seen, from any partner brand.”
2016 IB Social Media Leaders is sponsored by SHAZAM.