15 Minutes With … Heather Tice

Heather Tice in the Sunshine State

By Heather Tice
Director of Marketing of the $644 Million-Asset
First National Bank of the Gulf Coast in Naples, Florida

IB: Where is First National Bank of the Gulf Coast? What is its marketplace like?

Tice: We’re located exclusively in Collier County, with three branches in Naples and a fourth in Marco Island. It’s a very competitive market with 33 other banking institutions in the area.

Collier County is mainly a tourism economy. The beautiful beaches, great restaurants and hotels make the area a destination for tourists. Real estate investment and the biomedical industry dominate the marketplace here as well.

IB: What’s the best thing about being a community bank marketer?

Tice: I love being able to do so much for the community. It’s something that I haven’t been able to do in any of my previous positions, but as a bank marketer you get to spend so much time working to improve the community and help people in need.

IB: First National Bank of the Gulf Coast has been dubbed the “bank of the future.” How come?

Tice: The nickname actually refers to our Creekside Technology Office, a new branch we opened in December. It doesn’t look like your typical bank branch, but it has the same service offerings as our other three branches. Customers can make deposits or withdrawals with our cash recycling machines, or meet virtually with a lending expert on one of the many tablets. It’s great for customers who prefer to do things virtually, but it also offers the personal touch that you’d experience at any of our other branches.

The branch also offers a few non-banking-related amenities that have been a big hit. Customers can print their personal photos using our free photo printing machine or surf the Web on one of our many tablets all while enjoying a complimentary espresso.

IB: What else is special about your bank?

Tice: We’ve been named Southwest Florida’s best bank for three years in a row. This is a huge deal for everyone here at the bank. We have some of the most passionate customers around, and for them to honor us with this award truly means a lot.