Tag Archives: Facebook

Social Media Integration Checklist

Social Media Integration Checklist

By Ann Chen You’ve established your Facebook presence, sent your first tweet and posted your first video to YouTube. Now it’s time to get viewers and followers to engage with your social media channels, and it doesn’t have to be hard.

Join the Buzz

With customers and even regulators turning their heads and opening their ears to social media, your community bank’s participation in the conversation should be a matter of when, not if By Collin Canright Your community bank may not be into social media just yet. But your customers certainly are. And now, even the regulators are

Ask a Socia Media Guru – part II

  By Ann Chen This interview with Michelle Shangraw, senior vice president, retail banking director and social media coordinator with Mercantile Bank in Grand Rapids, Mich., is the second of two parts. Read the first part here. Q: What is Mercantile Bank’s most successful Facebook campaign? A: We were very happy with the success of

Ask a Social Media Guru – Part 1

The following is the first part of a two-part interview with Michelle Shangraw, senior vice president and retail banking director at Mercantile Bank in Grand Rapids, Mich. Q: Tell me a little bit about how Mercantile bank got started on Facebook. A: We started our Facebook page on March 8, 2009. It is a group

Measuring Facebook Beyond ‘Likes’

On Facebook, “Likes” are the first things your eyes see when you visit a page. Not surprisingly, then, increasing their number of Likes is both a priority for many users and a good measurement of their social media success. However, don’t put all your eggs in one Facebook basket. Likes are important for creating a

Drawing a Crowd (Facebook)

How three community banks are making a big impact and attracting fans on Facebook Facebook is an electronic bulletin board of ideas that updates as a streaming News Feed. In the last Social Media Matters column, I talked about Facebook basics and how to start engaging fans. In fact, one of the first questions that

Launching on Facebook

Getting up and running with the most well rounded of all social media sites By Ann Chen In the social media world, Facebook is considered the big man on campus and an all-around workhorse communication tool. You can share links, post videos, ask questions, share news and create custom information on tabs through the site.

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