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5 ways to boost your customer experience strategy

5 ways to boost your customer experience strategy

User-experience maestros like Amazon and Facebook may soon enter the retail banking space. Take a page from their collective playbook to keep your customers loyal for life. By Chuck Green Twenty percent of bank customers are “digital-only” users, preferring to prospect and purchase online, according to the Accenture Global Consumer Pulse Research study. Different consumers

Segmentation matters

You may think you know your customers like the back of your hand, but there’s always more to learn. Data analytics is one way to define and evaluate customer segments, bringing opportunities for cross-selling and boosting profitability.

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