Social Media Matters articles

Ask a Social Media Guru – Part 1

Ask a Social Media Guru – Part 1

The following is the first part of a two-part interview with Michelle Shangraw, senior vice president and retail banking director at Mercantile Bank in Grand Rapids, Mich. Q: Tell me a little bit about how Mercantile bank got started on Facebook. A: We started our Facebook page on March 8, 2009. It is a group

Measuring Facebook Beyond ‘Likes’

On Facebook, “Likes” are the first things your eyes see when you visit a page. Not surprisingly, then, increasing their number of Likes is both a priority for many users and a good measurement of their social media success. However, don’t put all your eggs in one Facebook basket. Likes are important for creating a

Facebook Faux Pas

Four Ways to Turn Fans Off on Facebook 1. It’s not Youbook: Talking about your community bank and its products sounds like a great idea, but if every Facebook post is a self-promotion, then fans will quickly grow tired. Instead, try to be a source of good information and have some fun every once in

Drawing a Crowd (Facebook)

How three community banks are making a big impact and attracting fans on Facebook Facebook is an electronic bulletin board of ideas that updates as a streaming News Feed. In the last Social Media Matters column, I talked about Facebook basics and how to start engaging fans. In fact, one of the first questions that

Launching on Facebook

Getting up and running with the most well rounded of all social media sites By Ann Chen In the social media world, Facebook is considered the big man on campus and an all-around workhorse communication tool. You can share links, post videos, ask questions, share news and create custom information on tabs through the site.

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