Social Media Matters articles

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Social Successes at Machias Savings Bank

Social Successes at Machias Savings Bank

By Ann Chen Last month, we had the privilege of learning the behind-the-scenes efforts of Machias Savings Bank’s social media presence. In this month’s Social Media Matters, we will delve deeper into social media campaign successes that brought the Maine community bank’s presence to where they are today. Dollars for Shelters was one of Machias

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Social Media Matters: Visiting a Virginia community bank

Visiting a Virginia community bank By Ann Chen In my four years here at ICBA, I’ve spoken, written, typed and tweeted about why community banks are special and how they fulfill a uniquely important role in the nation’s financial system. Yet I’ve never explored the behind-the-scenes of what happens day-to-day inside the walls of a

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