Social Media Matters articles

SocialMediaMatters770

Social Media Matters: Visiting a Virginia community bank

Visiting a Virginia community bank By Ann Chen In my four years here at ICBA, I’ve spoken, written, typed and tweeted about why community banks are special and how they fulfill a uniquely important role in the nation’s financial system. Yet I’ve never explored the behind-the-scenes of what happens day-to-day inside the walls of a

Social-Media-Matters-520

Social Media Matters: What Is Social Success?

What Is Social Success? By Ann Chen Starting any type of marketing or communications campaign should include a measurement for success. But in a new space such as social media—what would those measurements be?

Click-and-Connect-520

Click and Connect

More community banks are hopping on social media to engage personally and powerfully with their customers By Beth Mattson-Teig Community banks are continuing to like social media channels such as Facebook, Twitter, YouTube and LinkedIn. Although the community banks embracing social media still represent a fraction of the industry, the momentum to add social media

Social-Media-Matters-520

What Makes a Social Influencer?

By Ann Chen This year, ICBA debuted a first-of-its-kind recognition of community banks that are outstanding social media influencers within our industry. The Top Community Bank Leaders in Social Media list (see pages 34 and 35) features community banks that go above and beyond in their social media efforts by fully incorporating those activities into

Top