Membership articles

Social Media Integration Checklist

Social Media Integration Checklist

By Ann Chen You’ve established your Facebook presence, sent your first tweet and posted your first video to YouTube. Now it’s time to get viewers and followers to engage with your social media channels, and it doesn’t have to be hard.

Social Media During Tragedies

By Ann Chen Whenever a crisis or tragedy happens, such as the Boston Marathon bombings, the social media world is lit up by thousands of tweets and minute-by-minute updates on the latest news. Many tweets and posts of condolences and prayers are offered by individuals. But how should companies respond to these events on social

The True Sales Process

SALES PERFORMANCE High-performance sales cultures consistently follow time-tested internal processes and offer coaching support By Jack Hubbard It’s a given that nearly every community bank has made a concerted effort to instill a sales mindset among its staff. Having worked with more than 120 banks over the past 40 years, I have seen many climb

Linking In to LinkedIn

By Ann Chen With the growth of so many social media networks, it’s easy for companies to be unsure about which channels to use and which to ignore as fads. LinkedIn is dwarfed by its larger counterparts, Twitter and Facebook; however, it merits an exploration by community banks because of its particular draw as a

Stepping Stones

Building small-business credit and debit card portfolios to achieve greater loyalty and profitability from corporate customers By John Yarley While the economy continues to recover from recession, small businesses have been leading the recovery. The U.S. Census estimates that the number of small businesses in the United States is approaching 28 million. It is worth

All Systems Go

Four fundamental steps to ensure smoother product and service launches By Katie Kuehner-Hebert Sometimes even the most well-planned product and service rollouts experience hiccups. One piece of advice to avoid problems, project management experts say, is to prepare your community bank’s staff to “expect the unexpected” to ensure customers still have a positive experience. Such

Advocacy as Easy as One, Two, Tweet!

The evolution of contacting your members of Congress has changed with the times. From snail mail to faxing to emailing to tweeting, there are a multitude of channels that get the message across in different ways. In the case of tweeting, you can cut through the clutter. It’s instantaneous and ubiquitous: 80 percent of congressional

Top 5 Uses of Social Media at ICBA’s Convention

By Ann Chen Community banking’s largest gathering can be a lot to take in. Luckily, social media is a great way to help keep us all connected. Consider these five benefits: 1. Be everywhere at once. Social media is known for its instantaneous sharing abilities; this complements the multiple happenings at a big convention. Plug

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