Marketing articles

Social Media Matters: What Is Social Success?

What Is Social Success? By Ann Chen Starting any type of marketing or communications campaign should include a measurement for success. But in a new space such as social media—what would those measurements be?

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More community banks are hopping on social media to engage personally and powerfully with their customers By Beth Mattson-Teig Community banks are continuing to like social media channels such as Facebook, Twitter, YouTube and LinkedIn. Although the community banks embracing social media still represent a fraction of the industry, the momentum to add social media