Marketing articles

ICBA is at Your Service with the August Membership Issue

ICBA is at Your Service with the August Membership Issue

The August issue of ICBA Independent Banker® magazine serves up the benefits and services ICBA provides the industry including education, advocacy, regulatory wins, leadership, networking and more. IB magazine will also highlight information on CECL, alternative lending, data security, CDFI lending and more! CORPORATE MEMBERS — Here are two ways to stand out!  Corporate Member Spotlight: A special NEW advertorial opportunity to showcase your exclusive ICBA

Social Media Matters: What Is Social Success?

What Is Social Success? By Ann Chen Starting any type of marketing or communications campaign should include a measurement for success. But in a new space such as social media—what would those measurements be?

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