Marketing articles

Social Media Matters: What Is Social Success?

What Is Social Success? By Ann Chen Starting any type of marketing or communications campaign should include a measurement for success. But in a new space such as social media—what would those measurements be?

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More community banks are hopping on social media to engage personally and powerfully with their customers By Beth Mattson-Teig Community banks are continuing to like social media channels such as Facebook, Twitter, YouTube and LinkedIn. Although the community banks embracing social media still represent a fraction of the industry, the momentum to add social media

What Makes a Social Influencer?

By Ann Chen This year, ICBA debuted a first-of-its-kind recognition of community banks that are outstanding social media influencers within our industry. The Top Community Bank Leaders in Social Media list (see pages 34 and 35) features community banks that go above and beyond in their social media efforts by fully incorporating those activities into