Kevin Tweddle: High tech, high touch is the future

 

By Kevin Tweddle, ICBA

For those who think the pace of change is going to slow down in 2019, think again. This is the new normal, and while it may seem daunting, the more you embrace the change and speed, the better off you’ll be in the long run—especially when it comes to growing your bank and serving the needs of your customers and community. To that end, here’s what I see as the big innovation themes, which will frame out 2019.

  • Avoidance is no longer a strategy. Community banks must innovate to continue to thrive. If you’ve been sitting on your hands, now is the time to change your strategy. It’s evident that innovation and the growing fintech marketplace are not fads—they are here to stay. It does not matter the size or makeup of your market. In the long run, it will be better to innovate over time versus doing it all at once. But if you haven’t done it yet, 2019 is the time to start, and ICBA is here to help you. We have a wealth of resources to get you started, including a Fintech Strategy Roadmap and the ThinkTECH Network (see more Member Benefits: New fintech search tool), which is available to all ICBA members.
  • The golden era of the banking-fintech partnership is just beginning. I’ve mentioned that community bank-fintech partnerships are the way of the future, and we will see that prognostication continue to gain momentum in 2019. Given the sheer amount of resources and talent pools necessary to innovate at such a rapid rate, community banks are in an excellent position to partner with fintech companies. And, while fintechs can innovate at a faster pace, they need a more intimate understanding of banking and the regulatory system.
  • Core processors will pick up the pace on innovation. Despite the challenges faced by most larger companies to innovate, core processors are expending more resources to help community banks with the speed of change and are starting to differentiate their services. I think several of these companies are stepping up to meet the challenges of their customers and the improvements will be noticeable. Game on.
  • Fintech accelerator programs will grow exponentially. We are proud to have launched our version in 2018, the ICBA ThinkTECH Accelerator, in partnership with The Venture Center (read more at icba.org/fintech). We expect other states, and perhaps community banks with the resources and strategic fit to pull off their own versions, to do something similar. This type of program is a win-win for all parties—for community banks, fintech providers, cities and states, and most importantly, for customers.
  • High tech, high touch is the future of community banking. Community banking has been about strong personal relationships with customers and businesses in their communities for generations. While some view innovation as a threat to that model, I see it as an opportunity to create stronger, more meaningful relationships. The question is: Can you fully digitize trust? I don’t think so, at least not 100 percent. Relationships will always matter.

The future may seem daunting given the rapid advance in technology in the last few years, but if you confront those fears and add a little high tech to your already-strong relationship models, good things will happen.


Kevin Tweddle (kevin.tweddle@icba.org) is chief operating officer of the ICBA Services Network

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