New Industry Brand Advocates Program Kicks Off

Several MainStreeters find the Beale Street Flippers in the Memphis music scene during the ICBA Leadership Development Conference.

Several MainStreeters find the Beale Street Flippers in the Memphis music scene during the ICBA Leadership Development Conference.


By Ann Chen

ICBA has launched a brand new program called MainStreeters that is supporting social media savvy community bankers to engage with people inside and outside of our industry about community banking.

The MainStreeters program is harnessing the talents and voices of community bankers who are passionate for their industry to share why banking locally is important. While 20 community bankers are currently involved with the program, ICBA welcomes other community bankers who want to recruit and train others to communicate their passion for our industry over social media.

“The MainStreeters is a group with tremendous networking capabilities for the next generation of community bank leaders,” explains Jeff Lile, a MainStreeter and a marketing information analyst for First Harrison Bank in New Albany, Ind. “Community banks will continue to thrive in the future because of groups like the MainStreeters who will work together to bring a new generation into the industry.”

The current group of MainStreeters shared their social media expertise while meeting their fellow community bankers this fall during ICBA’s Leadership Development Conference in Memphis. Some connected with their peers at the conference through live, spontaneous “tweet-up” gatherings.

“I loved being able to connect with others at the conference and support each other’s social media efforts,” offers Jaime Faulkner, communications and marketing manager at Mutual Bank in Muncie, Ind. “But what I love more are the opportunities that will present themselves in the future.”

The MainStreeters will continue to communicate, connect and engage with community bankers and the public throughout the upcoming year.

“As community bankers, we need each other to bounce ideas off of, to challenge our ‘old school’ way of thinking and to inspire one another!” Faulkner says. “MainStreeters give support to community banking and bankers, empowering them to strive for a more social interaction.”

Interested in becoming a MainStreeter? Tweet or email me to find out more.


Ann Chen (ann.chen@icba.org) is ICBA’s director, social media engagement. Follow her on Twitter @AnnJ_Chen.

Connect with us: www.icba.org/socialmedia
Social media articles: www.independentbanker.org/social-media-matters

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